People don’t like admitting they need help, especially men, and especially when it comes to business improvement help! We won’t visit the doctor, we won’t ask for directions. We see it as a sign of weakness. I think we’re missing a trick. My...
The other day one of our clients sent me their brochure. Whilst the features of the products they sold were described in detail, I couldn’t make out what problem they solved. In the current economic climate where it seems to be the price of everything and the value of...
