Exhibitor blog by Marisa Thompson of Identity Merchandise The initial investment into booking the stand is just the start of it – you want to meet your objectives for exhibiting (to meet new customers), these people will milling around the exhibition and believe me...
The other day one of our clients sent me their brochure. Whilst the features of the products they sold were described in detail, I couldn’t make out what problem they solved. In the current economic climate where it seems to be the price of everything and the value of...
The whole point of exhibiting at an event is to find new customers. Right? Sort of. Yes. And no. We all know how difficult it is to find new customers, and Sheffex will be a great opportunity to meet plenty of new prospects from all walks of life, and sectors of...
How do you get ahead of your competitors? How do you stay ahead of those competitors? In this fast moving, ever changing world, it’s the businesses that take a proactive approach to innovation that are getting, and staying ahead. How are they doing it and what...
The idea for a Sheffield focussed business exhibition came about out of frustration that as a city we always seem to be behind the curve when it comes to promoting ourselves to ourselves. We’re all familiar with that old Little Mesters psyche that runs through...
